La Hechicera
La Hechicera is a premium Colombian rum brand launched in 2012 in Barranquilla, on the Caribbean coast of Colombia, by the Riascos family. The name means the enchantress in Spanish and reflects the brand’s commitment to elegance, Latin American identity, and a touch of magic.
La Hechicera rum is aged using the traditional solera system in American oak barrels that previously held bourbon. It is crafted without added sugar or artificial flavors, resulting in a dry, refined, and authentic rum.
Known for its bold visual identity inspired by Colombian biodiversity and art, La Hechicera has quickly earned global acclaim for its rich flavor profile and "no additives, no shortcuts" philosophy—making it a reference among modern premium rums.